SHEIN, one of the biggest names among China’s fast-fashion startups, is taking the global fast-fashion market by storm, offering a near-endless supply of styles at almost impossible price points as they challenge more established rivals like ZARA SA.
Shein sells exclusively online, with sales jumping by a factor of 16 between 2016 and 2019 to 16 billion yuan ($2.47 billion at current rates). Shein logged almost $10 billion in sales during 2020.